SWOT Analysis of Development and Utilization of Ecological-Cultural Holiday Tourism Resources in Yesanguan of West Hubei Province

Abstract:

The ecological-cultural holiday tourism resources are regarded as the most important and valuable ecological, economic and cultural resources, and play a great role, such as accelerating the tourism development, improving the regional distribution, optimizing the product structure, forming the high-grade tourism brand, promoting a harmonious society. the facing strength, weakness, opportunities and threats are analyzed by SWOT method for ecological-cultural holiday tourism of yesanguan in west Hubei. The strategic measures utilizing ecological-cultural holiday tourism resources in Yesanguan are proposed.

• Periodical: Advanced Materials Research (Volume 599)
• Pages: 216-219
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.599.216
• Online since: November 2012
• Authors: La Li, Hong Lin Liu, Kun Peng Dong, Rui Qi Li
• Keywords: Ecological-Cultural Holiday Tourism, SWOT Analysis, West Hubei Province

References

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