Extended Theory of Planned Behaviour Modelfor Measuring Households’ Recycling Behaviour in Malaysia

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Abstract:

Malaysia generates 0.8 kg waste per capita per day. Despite the recycling previous programmeslaunched, the national recycling rate was as low as 5%. Households’ involvement is expected to be the key factor to the success of recycling. Therefore, empirical study is needed to examineon the behavioural determinants of households’ recycling behaviour. The paper aims to extend the Theory of Planned Behaviour in predicting the households’ recycling behaviour. The paper will provide useful information and guidelines to the respective authorities in designingstrategies to encourage higher participation from households in the recycling programs.

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Advanced Materials Research (Volumes 622-623)

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1691-1695

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December 2012

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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