Research on Co-Branding Strategy in New Materials Industry

Gen Wang; Wei Yu Chen

doi:10.4028/www.scientific.net/AMR.683.767

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 683Research on Co-Branding Strategy in New Materials...

Research on Co-Branding Strategy in New Materials Industry

Abstract:

In many areas of business, brand joint has been used for many large multinational corporations. This article ，firstly, it reviews the evaluation factors for brand joint. Then, it reviews the brand joint feedback effects. Then, it reviews the relative contribution factors of brand joint problems. Finally, it stated the business opportunities to the new materials industry brought by the co-branding strategy.

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Periodical:

Advanced Materials Research (Volume 683)

Pages:

767-770

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.683.767

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Online since:

April 2013

Authors:

Gen Wang, Wei Yu Chen

Keywords:

Brand Joint, Feedback Effect, Relative Contribution

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