Mass Customization in the Tourism Industry of China

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Abstract:

Since entered 21st century, the development of great potential for mass customization production mode have been all walks of life study and practice. And our country tourism industry is still faced with rigid management mode, operation with high cost problem. This paper briefly analyzes the significance of the mass customization production mode and features, tried to put the mass customization applied in tourism industry, hope for our country tourism enterprise application mass customization production mode to provide some help.

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917-920

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April 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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