A Development Strategy of M-Commerce against Mobile Internet

Article Preview

Abstract:

Digitization, informatization, and networking are the epoch features of the 21st century. Mobile internet, popularizing and developing worldwide with an irresistible momentum, has had a revolutionary effect on our life. Thus, a new research direction has appeared that how the M-commerce meets the consumers demand better and how to improve the overall level of M-commerce. This essay mainly analyzed the M-commerce development status and problems and put forward corresponding strategies combined with the mobile technology today.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 756-759)

Pages:

1092-1096

Citation:

Online since:

September 2013

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] Research. China M-commerce Market Research Report for 2011-2012, http: /www. iresearch. cn.

Google Scholar

[2] CNNIC. The 30th China Internet Development Statistics Report, July, 2012. PP. 24-25.

Google Scholar

[3] LIU He. M-commerce status quo and solution research in China, (2006).

Google Scholar

[4] Xiaowen Su. M-commerce Development strategies of 3G era in China, Commercial Times , No. 16 , (2010).

Google Scholar

[5] XU Ru, LI Jing. M-commerce Great Market Potential, Economic Information Daily, May, (2011).

Google Scholar