On Competitive Strategy for Group Purchase Websites in China

Bei Ying He; Bin  Huang

doi:10.4028/www.scientific.net/AMR.756-759.877

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 756-759On Competitive Strategy for Group Purchase...

On Competitive Strategy for Group Purchase Websites in China

Abstract:

Due to low sanctified standard, on-line Group purchase has burgeoned in an unprecedented speed, becoming a most popular on-line shopping way for a great number of consumers. As the number of these websites increases, Group purchase industry is getting homogenized. With the market competition gaining its momentum in the market gradually, these websites sink into a dilemma. Our paper takes the current developmental status of Group purchase websites into consideration, which is characterized by five homogenized features, i.e., web page, goods, services, marketing and profiting model, to provides some competitive strategies on how it runs.

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Periodical:

Advanced Materials Research (Volumes 756-759)

Pages:

877-880

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.756-759.877

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Online since:

September 2013

Authors:

Bei Ying He, Bin Huang

Keywords:

Competitive Strategies, Group Purchase Websites, Homogenized Features

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References

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