Research on Spreading and Evolution of Opinion in Online Social Network

Abstract:

the online social network has served as a critical medium for information dissemination, diffusion of epidemics and spread of behavior. In this paper, we proposed a model of opinion spreading and evolution based on online social network, where the social temperature is taken into account. First, the forms and features of the opinion spreading and evolution in social network are analyzed. Then a model of opinion spreading and evolution is established, in which social temperature as an external factor participate the opinion evolution of nodes and then affect the opinion spreading. Simulation results show that social temperature has an important impact on the opinion spreading and evolution.

• Periodical: Advanced Materials Research (Volumes 760-762)
• Pages: 1982-1986
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.760-762.1982
• Online since: September 2013
• Authors: Chang Lun Zhang, Chao Li
• Keywords: Evolution, Opinion Spreading, Social Network, Social Temperature

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