Introduction to Partial Least Square: Common Criteria and Practical Considerations

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Abstract:

In the social science research area, there are two important statistical methodologies, one is covariance-based structural equation modeling (CBSEM), and the other one is variance-based partial least square (PLS). Compared with CBSEM, PLS lacks comparatively the reference books and full applications. The main purpose of this study is to develop a paradigm to demonstrate how to assess the reliability, convergent validity, discriminant validity, and path analysis in a proposed research model by using Smart PLS. We hope this study’s result can offer some correct steps when using PLS.

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Advanced Materials Research (Volumes 779-780)

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1766-1769

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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