Tourism Marketing Strategies for Chongqing University City

Yan Ling Jiang; En Fu Tang

doi:10.4028/www.scientific.net/AMR.790.712

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 790Tourism Marketing Strategies for Chongqing...

Tourism Marketing Strategies for Chongqing University City

Abstract:

Based on questionnaires, this paper provided a subdivided tourism target market in Chongqing University City, and the forecast made on the marketing strategies. This paper analyze the tourism market characteristics of Chongqing University city based on a survey, predict the local tourism market, then provide three marketing strategies, that is tourism product strategy, tourism image strategy and promotional strategy.

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Periodical:

Advanced Materials Research (Volume 790)

Pages:

712-715

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.790.712

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Online since:

September 2013

Authors:

Yan Ling Jiang, En Fu Tang

Keywords:

Marketing, Strategy, Tourism in Chongqing University City

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