The Research on the Development Strategy of Modern Industry Cluster for "Home Class Textile"

Abstract:

With the rapid development of the knowledge economy and the information society, the importance of some elements of the traditional industry clusters have changed, which makes this cluster model adapt to the rapidly changing market toughly. Therefore, this cluster model needed to be transformed into the "modern industrial cluster" which based on the information basic service platform and integrated industrial chain. This article regards Shanghai Dragon (Group) Corporation (SDC) as a case and studies its current situation and problems in depth, then makes a timely strategy of the modern textile industry cluster which based on the features of "home" from the actual situation of the textile and garment industry. Also, it aims at improving the overall competitiveness of the SDC and thus benefits the affiliated enterprises from the actual operation in the development platform of technology, sales channels and co-branded.

• Periodical: Advanced Materials Research (Volume 796)
• Pages: 215-220
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.796.215
• Online since: September 2013
• Authors: Chang Kuan Gao, Shou Zhong Hu
• Keywords: Home Textiles, Modern Industrial Clusters, SDC

References

[1] Where shall the Chinese home textile industry go after the curve of the u" changing this year, http: /www. fzengine. com/info/guonei/2013-3-4/1008739. aspx.

[2] The home textile industry: the bright pearl on the textile industry chain http: /www. fzengine. com/info/guonei/2013-2-19/1008253. aspx.

[3] The e-commerce of the home textile is impossible to overcome three problems: Market Analysis http: /www. fzengine. com/dianshang/zx/2013-2-18/1008202. aspx.

[4] The customized and personalized service in home textile had become the new marketing trend http: /www. fzengine. com/info/guonei/2013-2-18/1008201. aspx.