Research on Chinese Fashion Luxury Goods Markets and Consumer Groups

Hong Lu; Yan Chen; Zhe Zheng

doi:10.4028/www.scientific.net/AMR.796.488

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 796Research on Chinese Fashion Luxury Goods Markets...

Research on Chinese Fashion Luxury Goods Markets and Consumer Groups

Abstract:

With the upward climbing of the Chinese fashion luxury goods market for about 30 years, China have become one of the world's biggest markets. This situation makes the research on the Chinese fashion luxury goods markets and consumer groups instructive. In this paper, the formation and development of Chinese luxury goods market were represented and analyzed. By using the methods of internet questionnaires and depth interview the consumer groups segmentation of Chinese fashion luxury goods were researched, 10 groups were got and their respective expectation elements of fashion luxury goods were researched and obtained. Some suggestions were given as reference to the design and marketing promotion of fashion luxury goods in China.

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Periodical:

Advanced Materials Research (Volume 796)

Pages:

488-491

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.796.488

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Online since:

September 2013

Authors:

Hong Lu, Yan Chen, Zhe Zheng

Keywords:

Consumer Groups, Fashion Luxury Goods, Luxruy Brand

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References

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