Explore the New Mode of Chinese Clothing Brand E-Commerce Marketing through Data Analysis

Hong Tao Yao; Yi Yuan Zhang

doi:10.4028/www.scientific.net/AMR.821-822.750

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 821-822Explore the New Mode of Chinese Clothing Brand...

Explore the New Mode of Chinese Clothing Brand E-Commerce Marketing through Data Analysis

Abstract:

With the continuous development of computer and network technology, people's life has been inseparable from the Internet. Consequently, Internet users rapid grow, online shopping boom, clothing industry e-commerce rapid rise, change pattern of garment industry, at the same time, the proportion keeps increasing. Through careful analyses of the data from China E-business Research Center and iResearch net, this paper researches development trend of e-commerce and clothing commerce, describes the problems existing in China clothing brand e-commerce at the present stage, further, explore new e-commerce marketing mode: O2O, studies and elaborates the operation and promotion method of Chinese clothing brand e-commerce O2O mode.

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Periodical:

Advanced Materials Research (Volumes 821-822)

Pages:

750-754

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.821-822.750

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Online since:

September 2013

Authors:

Hong Tao Yao, Yi Yuan Zhang

Keywords:

Clothing Brand, E-Commerce Marketing, Online to Offline

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