A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model

Ying Wang; Jing Guo

doi:10.4028/www.scientific.net/AMR.838-841.3208

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 838-841A Study on Behavioral Intention of Consumers...

A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model

Abstract:

This paper use the investigation data of Xi'an as the foundation, to examine consumer choice behavior of fine decoration residence. It analyzes the main factors which influence consumer choice behavior of fine decoration residence by using logit model. The results show that culture degree of consumer, understanding of fine decoration residence, willingness to pay as well as views on the quality of the decoration and style of fine decoration residence have a significant impact on consumer decisionmaking behavior in purchasing.

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Periodical:

Advanced Materials Research (Volumes 838-841)

Pages:

3208-3211

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.838-841.3208

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Online since:

November 2013

Authors:

Ying Wang*, Jing Guo

Keywords:

Decisionmaking in Purchasing, Fine Decoration Residence, Influencing Factor, Logit Model

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* - Corresponding Author

References

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