The Application of Data Mining in Customer Management of Magazine Editing System

Xiao Qian Zhang

doi:10.4028/www.scientific.net/AMR.846-847.1048

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A Sea-Sky Line Identification Algorithem Based on Shearlets for Infrared Image
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Further Inquiry of Semi-Separation Axioms
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A Study on the Performance of Watermarking Algorithm Based on DCT
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A Column Orthogonality Space-Time-Frequency Coding Schemes
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The Application of Data Mining in Customer Management of Magazine Editing System
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Analysis and Simulation on SVD-Based 3D Mesh Digital Watermark Algorithm
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The Analysis on Dimensionality Reduction Mathematical Model Based on Feedback Constraint for High-Dimensional Information
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The Research on Abnormal Signal Retrieval Methods for Differences Equipments under the Framework of Large-Scale Internet of Things
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 846-847The Application of Data Mining in Customer...

The Application of Data Mining in Customer Management of Magazine Editing System

Abstract:

China's commercial magazine faces of increasingly fierce competition in the customer, so it must improve its management and marketing method to enhance competitiveness. It is the key point to strengthening customer relationship management. The study in this paper uses data mining techniques to enhance the management of the customer to explore new customers, maintain overall customers and accelerate the development of the magazine. Through the establishment of large database and data mining, we find useful data and the relevance to support decision-making and better improve the competitiveness of the magazine.

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Periodical:

Advanced Materials Research (Volumes 846-847)

Pages:

1048-1051

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.846-847.1048

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Online since:

November 2013

Authors:

Xiao Qian Zhang*

Keywords:

Business Magazine Editing System, Customer Management, Data Mining (DM), Data Warehousing

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* - Corresponding Author

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