Research on the Influencing Factors of Cookware Buy Online Based on the Consumer Lifestyles

Chun Fu Lu; Yi Ping Jiang; Jian Feng Wu

doi:10.4028/www.scientific.net/AMR.905.773

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 905Research on the Influencing Factors of Cookware...

Research on the Influencing Factors of Cookware Buy Online Based on the Consumer Lifestyles

Abstract:

With the increasing development of online shopping, enterprises pay more attention to e-commerce. This study, from the perspective of online consumer lifestyle, we established online consumer lifestyle models, clustered online consumers into 4 groups called reasonable savers, traditional life group, brand- guided group and free casual group. From the results, we know that different factors have the different degrees of the influence on different consumer groups. The main factors that impact consumers most is reputation factors, followed by marketing factors, and design factors.

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Periodical:

Advanced Materials Research (Volume 905)

Pages:

773-776

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.905.773

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Online since:

April 2014

Authors:

Chun Fu Lu, Yi Ping Jiang, Jian Feng Wu

Keywords:

Consumer, Cookware, Electronic Commerce, Factors of Online Shopping, Lifestyle

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