The Analysis of Factors Affecting Consumer Mobile Shopping

Abstract:

With the rapid development of the Internet and handle devices rapidly growing popularity, especially 3G / 4G network continues to develop, making the mobile shopping. Mobile Internet and other services are no longer out of reach. Enterprises in order to provide consumers with a better service must proceed from the perspective of consumers. Their double clear consumer mobile shopping and influencing factors have factors on the impact of consumers. Using mobile shopping can develop effective marketing strategy, and actively seeking to develop the road, so as to continuously promote the development of mobile shopping. This paper analyzes the characteristics of mobile shopping behavior of consumers, identifies the factors affecting consumer mobile shopping, and concludes with recommendations for the development of mobile shopping.

• Periodical: Advanced Materials Research (Volumes 912-914)
• Pages: 1432-1435
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.912-914.1432
• Online since: April 2014
• Authors: Yin Yin Wang*
• Keywords: Consumer, Influencing Factor, Mobile Shopping, Perceived Benefits

References

[1] Zhang Xiaochu: Study Of Mobile Commerce Customer Value Creation Mechanism, ​​Zhejiang University, (2012).

[2] Huang Yuanpu: Entered the Outbreak of the Mobile Providers, Chinese Pharmacy, 2012, (11) : 80-81.

[3] Hee-Woong Kim, Yunjie Xu: Which is More Important in Internet Shopping, Perceived Price Or Trust, Electronic Commerce Research and Applications, 2012, (11): 241 - 252.

DOI: 10.1016/j.elerap.2011.06.003

[4] Liu Bing: Factors and Empirical Study of Mobile Commerce Consumer Adoption, Beijing University of Posts and Telecommunications, (2010).

[5] Li Jing: An Empirical Study of Factors Affecting the Adoption of Ulrich Mobile Online Shopping Based on the Perspective of Mobile Phone Users, Chinese Information Industry, 2012, (2) : 50-55.

[6] Ye Yun: Study on Willingness to Pay for the Use of Mobile Users Based on the Perceived Value Factors. Zhejiang Industry and Commerce University, (2012).