Research on the New Trend in E-Commerce Industry: Mobile E-Commerce

Abstract:

As digitization, networking and information technology are the three main characteristics of the 21st century, e-commerce is growing at an unstoppable momentum and popularity worldwide development, which offers a global trading environment, greatly improves the communication speed, saves management links overhead and reduces the cost of doing business. The development of the Internet and wireless communication has brought a tremendous impact on our lives.With it’s rapid spread of mobile phones which has a function of Internet access features, people can connect the Internet to obtain information through a computer, a mobile phone to easily exchange communication anytime, anywhere by wireless. Because people need to work and live, and they hope they can send and receive e-mail anytime, anywhere to access news, stock information, order a variety of much-needed goods and that is the realization of the mobile e-commerce. So a new e-business models have emerged--mobile e-commerce, namely combine the use of mobile communication network and the Internet to make e-commerce activities, and is an important service to provide users with mobile Internet.

• Periodical: Advanced Materials Research (Volumes 926-930)
• Pages: 2634-2637
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.926-930.2634
• Online since: May 2014
• Authors: Yu Ling Liu*
• Keywords: E-Commerce Industry, Mobile E-Commerce, New Trend

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