Research on Theory and Model of the B2C E-Commerce Buyer Credit Risk Evaluation

Qin Yao; Jian Xu

doi:10.4028/www.scientific.net/AMR.926-930.4178

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930Research on Theory and Model of the B2C E-Commerce...

Research on Theory and Model of the B2C E-Commerce Buyer Credit Risk Evaluation

Abstract:

The paper describes the current situation of B2C e-commerce of china and posts the necessity of making the credit risk evaluation of buyer bodies .based on the analysis of the cause of credit risk of the buyers, the paper builds the credit risk evaluating index system of the buyer body and uses it to make early evaluating warning, integrating the AHP method and fuzz evaluation method .ultimately it puts forward the countermeasure to reduce the credit risk of the buyer body.

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Periodical:

Advanced Materials Research (Volumes 926-930)

Pages:

4178-4181

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.926-930.4178

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Online since:

May 2014

Authors:

Qin Yao*, Jian Xu

Keywords:

B2C, Credit Risk, E-Commerce

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* - Corresponding Author

References

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