Research on the Unusual Graphic Display in Creative Design for Graphic Ads

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Abstract:

The graphic ad is to convey the theme accurately and clearly with its own unique graphic language. The unusual graphic display is an effective way for graphic creativity and expression. This paper analyzes and discusses the influence and significance of the unusual graphic display on the graphic ad design with some creative methods, such as correlation method, similarity method, contradicting method, multi-angle graphic expression method. etc.

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662-666

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May 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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