The Research on the Effectiveness of Brand Triangle Model for Product Life Cycle Design

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Abstract:

This paper analyzes brand structure of product (enterprise) brand, industrial brand, urban brand for product life cycle design, on the basis of Brand Symbol Triangle Model, analysis of the relationship among three brands, and further analyzes from product brand to industrial brand, urban brand evolutionary path. This paper argues a (enterprise) brand managers to guide the angle of the product in regional industrial brand promotion, urban brand enhancement strategies.

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Advanced Materials Research (Volumes 945-949)

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378-383

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June 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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