Research on the Enterprise Ecological Marketing Effect Based on Fuzzy Matter-Element

Yan Fen Gong; Xu Cao

doi:10.4028/www.scientific.net/AMR.962-965.2240

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Empirical Research of the Relationship between Energy Consumption and Economic Growth in Beijing
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Empirical Analysis of Peasant Household Land Outflow Behavior in Major Grain Producing Areas
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A Path Study on the Tourism Circular Economic Development of Shandong Province
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Analysis and Optimization of Industrial Structure Based on the Relative Efficiency Index
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 962-965Research on the Enterprise Ecological Marketing...

Research on the Enterprise Ecological Marketing Effect Based on Fuzzy Matter-Element

Abstract:

Ecological marketing as a new marketing concept has been paid more and more attention. To evaluate the enterprise ecological marketing effect from ecological products and R&D, ecological marketing channels, ecological recovery and ecological marketing support system. The enterprise And put forward the measures to improve the enterprise ecological marketing effect.

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Periodical:

Advanced Materials Research (Volumes 962-965)

Pages:

2240-2244

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.962-965.2240

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Online since:

June 2014

Authors:

Yan Fen Gong, Xu Cao

Keywords:

Ecological Marketing Effect, Ecological Marketing, Fuzzy Matter-Element, Influencing Factor

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