The Research about Influential Factors of the New Network of Community Based on Behavior Psychological of Audience

Chun E Teng; Chun Yu He

doi:10.4028/www.scientific.net/AMR.971-973.1427

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 971-973The Research about Influential Factors of the New...

The Research about Influential Factors of the New Network of Community Based on Behavior Psychological of Audience

Abstract:

picked the article on the motives of users toparticipate in the new network community has carried on the empirical research.Study found that users have utility was associated with a significant networkcommunity scale and influence use intention, did not find any subjectivecrowding out, user has evaluationed one network community is not affected byits size, but will respond to this. Thus, a new network community not only toattract users with high quality service, also want to provide the correspondingeconomic incentives, facilitate users to actively participate in.

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Periodical:

Advanced Materials Research (Volumes 971-973)

Pages:

1427-1430

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.971-973.1427

Citation:

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Online since:

June 2014

Authors:

Chun E Teng*, Chun Yu He

Keywords:

Media Economic, Networkcommunity, TPB Theory

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* - Corresponding Author

References

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