Design and Implementation of E-Commerce Recommendation System Based on Ontology Technology

Yi Wang; Hao Yuan Ou; Jian Ming Zhang

doi:10.4028/www.scientific.net/AMR.978.244

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 978Design and Implementation of E-Commerce...

Design and Implementation of E-Commerce Recommendation System Based on Ontology Technology

Abstract:

Electronic commerce recommendation system can effectively retain customers, effective means to improve the electronic commerce system sales. This paper first analyzes the E-commerce recommender system based on ontology, and applies it to the clothing e-commerce website customer relationship management and personalized commodity recommendation; semantic structure through ontology has to commodity recommendation. The paper presents design and implementation of E-commerce recommendation system based on ontology technology so as to effectively improve customer satisfaction.

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Periodical:

Advanced Materials Research (Volume 978)

Pages:

244-247

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.978.244

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Online since:

June 2014

Authors:

Yi Wang*, Hao Yuan Ou, Jian Ming Zhang

Keywords:

E-Commerce, Ontology Technology, Recommendation System

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* - Corresponding Author

References

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