Factors Influencing Furniture Sales in High-Income Segments of Society

Abstract:

With the increasing technological advances, people need more goods and services especially in consumerist societies. This increase in consumption along with technological advances leads to increase in the variety of peoples taste. Therefore, furniture companies try to design their products based on their customers needs. This study examines the factors that affect the furniture sales in high-income segments of the society. 42 students including 23 women and 19 men between 20 to 38 years, attending Kish International Campus at Tehran University, fill out questionnaires related to the beauty, comfort, color, quality, durability, price and brand of their preferred furniture. All data were collected and analyzed using statistical methods. Furniture with symmetric shapes are more desirable (p<0.0001) than asymmetric furniture. Wooden furniture has the highest demand (36%) while metallic furniture has the least demand (8%). These results showed users preferences and factors that affect the furniture sale in high-income families. Such studies can help adapting furniture design based on costumers need and may lead to improve companies furniture sales.

• Periodical: Key Engineering Materials (Volume 572)
• Pages: 143-146
• DOI: https://doi.org/10.4028/www.scientific.net/KEM.572.143
• Online since: September 2013
• Authors: Mohammad Hadi Kazemifar, Yassaman Khodadadeh
• Keywords: Comfortable Furniture, High Income, Sale Affecting Factors

References

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