Key Engineering Materials Vol. 572

Abstract: The model where the remanufacturer and the manufacturer collaborate with each other in the same channel has been studied before, while this paper firstly investigates it under three channel power structures. This paper investigates a single-period deterministic model which keeps the analysis simple so as to obtain sharper insights. The results characterize the optimal remanufacturing and pricing strategies for the remanufacturer and the manufacturer in the collaborative model under the three channel structures, and find that in each case, because the total market profit in the collaborative model is higher than the competitive model, the collaborative model will be built as soon as the remanufacturer’s profit is ensured. Besides, this paper compares the pricing strategies of the collaborative model between the channel structures.

Abstract: Although e-commerce is prevailing, not all products are suitable for it. Most of extant ways of measuring the adaptability of a product are too complex or unconvincing. Based on transaction cost economics (TCE), this paper finds that a product is adaptable to e-commerce if its degree of both perception and price transparency are high. The two dimensions can help companies judge whether their products suit e-commerce or how to make their products become more suitable for e-commerce.