Precipitation hardening AlMgSi alloys are widely used not only as constructional material, but also a very attractive material for the manufacturing of conductors for overhead power lines. These alloys, with a mass density typical of aluminum and with relatively low resistivity, reach twice the level of mechanical properties, compared to aluminum. Semi-finished product in the manufacturing of overhead conductors is wire rod produced by the technology of the continuous casting and rolling (CCR), for example Continuus-Properzi. The entire complex of wire rod required properties (electrical, tensile, rheological, fatigue) are obtained through proper selection of the quantities of alloying elements (Si, Mg) and structure modifier (Fe, Ti) as well as the right combination of type and sequence of thermo-mechanical treatments and technological process parameters. The article discusses the physical background of opportunities to controlling the wire rod properties, taking into consideration all elements of technology for continuous casting and rolling and also thermo-mechanical treatments. In particular, article contains the presentation and analysis of investigations results identifying the structure, electrical properties and hardness of materials from particular stages of the process, refer to physical phenomena affecting the properties of the material during CCR process including the final product intended for the manufacture of wires.