Client in the Center Metallurgical Enterprise Organization

Abstract:

The purpose of this publication is to evaluate the scope of the changes implemented in the steel enterprises operating in Poland within the presented issue. The paper presents the components of the client centricity strategies in steel manufacturing companies belonging to global groups. Placing the client in the centre of attention is becoming an increasingly common element of the strategy of many enterprises, including steel works. Implementation of the "client in the center" concept in the organization is a complex task and is based on: changes of processes, measurement of customer satisfaction levels as well as building employee engagement.

• Periodical: Solid State Phenomena (Volume 226)
• Pages: 185-188
• DOI: https://doi.org/10.4028/www.scientific.net/SSP.226.185
• Online since: January 2015
• Authors: Bożena Gajdzik*, Marzena Kuczyńska-Chałada
• Keywords: Client Centricity Strategy, Customer Satisfaction, Employees' Engagement, Marketing Strategy, Process Improvement

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