Anti-Crisis Methods of Renewal Tourist Image of Territory

Abstract:

This article is devoted to analysis of foreign experience of renewal attractive tourist image for countries and regions after military-political conflicts. Several approaches to defining the image of a territory were considered. In analysis of foreign experience the research focuses on instruments of crisis management in countries such as Turkey, Egypt and Thailand as a part of territory’s image-building that could use for restoring tourist image. Tourism is one of the main sources of income to the state budget in these countries. Also, all these countries have suffered from military-political conflicts that caused spontaneous formation of negative tourist image and a decline in tourist flow. We can observe a similar situation today in Ukraine. The research was briefly analyzed the negative consequences of the political crisis for Ukrainian tourism industry. In conclusion the basic directions to neutralize of negative tourist image of the territory are given. Also it was noted that without a deep analysis of the current tourist image, involvement of highly qualified specialists, investment and funds, close and trustful cooperation between public and private sectors to achieve the objectives for restoring the tourist image can become long-term and time-consuming process, that can adversely influence not only on the tourist activity in the country, but also on the whole economy.

• Periodical: Advanced Engineering Forum (Volume 22)
• Pages: 67-71
• DOI: https://doi.org/10.4028/www.scientific.net/AEF.22.67
• Online since: May 2017
• Authors: Olena Vynogradova*, Mariia Smykova
• Keywords: Crisis Management, Image-Building, Military and Political Conflicts, Territory Marketing, Tourist Image

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