The Interactive Strategy of B2C E-Commerce Website

Lu Ming Yang; Tao Li; Juan Li

doi:10.4028/www.scientific.net/AEF.6-7.978

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HomeAdvanced Engineering ForumAdvanced Engineering Forum Vols. 6-7The Interactive Strategy of B2C E-Commerce Website

The Interactive Strategy of B2C E-Commerce Website

Abstract:

With the fiercer competition of B2C e-commerce websites, interactivity has gradually caught the attention of businesses, which signifies the importance of studying the method to improving web interactivity so as to provide better services for customers. Based on the supposition that the proper setting of interacting way can improve interactivity effectively, this paper discusses the proper methods from the aspects of interactivity between the website and customers, the interactivity between the service client and customers and the interactivity among customers according to the relevant theories of Applied Statistics. Through the analysis on the comprehensive information of the interactivity of the 100 B2C e-commerce websites based on the judgment sampling of non-probability, the systematic, comprehensive interactive strategy of B2C e-commerce website is proposed.

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Periodical:

Advanced Engineering Forum (Volumes 6-7)

Pages:

978-984

DOI:

https://doi.org/10.4028/www.scientific.net/AEF.6-7.978

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Online since:

September 2012

Authors:

Lu Ming Yang, Tao Li, Juan Li

Keywords:

B2C, Interaction, Strategy, Webside

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Creative Commons CC BY 4.0

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References

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