The Integration and Extension of Digital Medium Design and Traditional Medium Design

Feng Bo Yu

doi:10.4028/www.scientific.net/AMM.121-126.1138

Paper Titles

The Angle Inspection and Control System Based on PLC and Photoelectric Encoder
p.1115

The Design and Implementation of Teaching Management System Used in Experiment and Training Base
p.1120

The Experimental Research on 2×2 Game with Unique Mixed Strategy Nash Equilibrium
p.1125

The Simulation Analysis on Side Collision Safety of Electric Buses
p.1130

The Integration and Extension of Digital Medium Design and Traditional Medium Design
p.1138

The Research of Teaching Reform on Innovation Experiment Mode of Civil “Whole Process”
p.1143

The Research of the Super High Pressure Cylinder on Design of Wall Size
p.1147

The Research on Image Segmentation Based on the Minimum Error Probability Bayesian Decision Theory
p.1151

The Research on Macro Charged Jet Phenomenon and its Orderly Collection
p.1156

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 121-126The Integration and Extension of Digital Medium...

The Integration and Extension of Digital Medium Design and Traditional Medium Design

Abstract:

Medium is a way to express idea and convey information. It’s the most important tool to spread information and exchange idea as well as conduct interpersonal communication in the human society. With the diversification of social culture and communicative content, the far-reaching development of media renders profound change to the ways of spreading information. Digital medium, as a new platform brought about by information digitalization, shares the same theoretical basis with traditional visual communication design with respect to design philosophy, and design elements. On the other hand digital medium shows distinctive aesthetic and formal feature in terms of modes of transmission and visual expression. This paper aims to discuss the design principle and theoretical basis of digital medium, to explore its relation with traditional visual communication design theory and thus to find out the theoretical evidence for the development of digital medium.

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Periodical:

Applied Mechanics and Materials (Volumes 121-126)

Pages:

1138-1142

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.121-126.1138

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Online since:

October 2011

Authors:

Feng Bo Yu

Keywords:

Design Philosophy, Digital Medium, Extension, Integration, Traditional Medium

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References

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