The automatic assembly system of saw chain is designed to solve the low efficiency and poor quality of its assembly process according to the actual requirements of production. Firstly, the structure of saw chain and its automatic assembly requirements are analysed. Secondly, the different design plans on assembly process and assembly method are proposed and compared. Finally, the automatic assembly system of saw chain is designed, which is composed of feeding device and clamp positioning system. This system can not only realize the automatic assembly of saw chain, but also improve the assembly quality and prolong the using life of saw chain.