A Two-Phase New Product Introduction Model

Hong Xue Xu; Fu Cai Wan; Xiu Ying Guo; Yong Xian Liu

doi:10.4028/www.scientific.net/AMM.16-19.1233

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 16-19A Two-Phase New Product Introduction Model

A Two-Phase New Product Introduction Model

Abstract:

A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms.

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Periodical:

Applied Mechanics and Materials (Volumes 16-19)

Pages:

1233-1237

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.16-19.1233

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Online since:

October 2009

Authors:

Hong Xue Xu, Fu Cai Wan, Xiu Ying Guo, Yong Xian Liu

Keywords:

0-1 Programming, Neural Network (NN), New Product Introduction, Optimization, Product Life Cycle, Profit Curve

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