A Two-Phase New Product Introduction Model
A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms.
Kai Cheng, Yongxian Liu, Xipeng Xu and Hualong Xie
H. X. Xu et al., "A Two-Phase New Product Introduction Model", Applied Mechanics and Materials, Vols. 16-19, pp. 1233-1237, 2009