Model of Customer Loss Based on Cluster and Neural Network

Yan Wu; Bing Xiang Liu; Meng Shan Li

doi:10.4028/www.scientific.net/AMM.190-191.284

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 190-191Model of Customer Loss Based on Cluster and Neural...

Model of Customer Loss Based on Cluster and Neural Network

Abstract:

In telecom CRM, characters of customer loss are uncertain and complicated. It is difficult to describe using a single algorithm. Both Two-Step clustering algorithms and neural networks analyzing method are adopted in this paper, and build a Telecommunications customer loss prediction model. When it is used in actual area, the rate of accuracy is up to 80.12%.

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Periodical:

Applied Mechanics and Materials (Volumes 190-191)

Pages:

284-287

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.190-191.284

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Online since:

July 2012

Authors:

Yan Wu, Bing Xiang Liu, Meng Shan Li

Keywords:

Customer Loss, Neural Network (NN), Two-Step Clustering Algorithm

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