Research on Selection of Competitive Advantage Orientation of Green Products

Abstract:

According to the different values of companies and different stages of life cycle, this paper analyzed the relationship between the different priority orientation and the combination of competitive advantage, and estimated the effects of different combination on the competitiveness of green products. Used the impact curve and cost curve, we analyzed the most influential factors to the overall competitiveness of green products in the main factors of competitiveness, and ordered them in accordance with the impact of them to established the lasting competitiveness of products. This provided a basis for the focus of future work of companies.

• Periodical: Applied Mechanics and Materials (Volume 197)
• Pages: 252-258
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.197.252
• Online since: September 2012
• Authors: Ai Min Zhu, Li Juan Yu, Wen Ran Wang, Bo Gao
• Keywords: Competitive Advantage, Cost Curve, Green Products, Impact Curve, Life Cycle, Orientation Selection, Priority, Selection of Competitive Advantage, Values of Orientation

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