Fit of Strategies Based on Product-Process Matrix

Abstract:

We perfect Product-Process Matrix theory of Hayes and Wheelwright and propose a more generalized theoretical strategic model. In this paper, the data from International Manufacturing Strategy Survey in 2009 is used to examine the new model by hierarchical regression analysis. The results show that, different matches between flexible production capacity (manufacturing strategy), speed of product update and product customization (market strategy) will lead different business performance. The results improve the Product-Process Matrix theory, and provide theoretical and practical guidance to manufacturing enterprises for strategies choice.

• Periodical: Applied Mechanics and Materials (Volume 197)
• Pages: 266-270
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.197.266
• Online since: September 2012
• Authors: Tian Tian Gao, Ye Zhuang Tian
• Keywords: Business Performance, Fit, Manufacturing Strategy, Market Strategy, Product-Process Matrix

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