Airline Revenue Management: Optimization Using Origin-Destination Strategy Controlled by Nested Heuristics

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Effective revenue management practice can be the single most important factor in distinguishing between success and failure of an airline and spell the difference between profitability and loss for a particular flight. This paper deals with usage of Deterministic Linear Program to optimize the network as a whole and uses LINGO to solve the DLP as it has 120 variables and 127 constraints and is impossible to solve manually. Optimization strategies taken into consideration are: Leg Based Expected Margins, Seat Revenue (EMSR), and Deterministic Linear Program (DLP). In the seat inventory control process Nested Heuristics is used for an improved and accurate result.

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2775-2778

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November 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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