Research on the Model of Grid Marketing Management

Abstract:

The paper, referencing the idea of collaboration and share of Grid and Grid Management, aiming at the limitations of the traditional model of marketing, put forward the concept of Grid Marketing. Based on the analysis of characteristics of Grid Marketing, this article studies the design principles of the model of Grid Marketing Management, constructs the model of Grid Marketing Management, and designs the operation process of the management model.

• Periodical: Applied Mechanics and Materials (Volumes 26-28)
• Pages: 742-749
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.26-28.742
• Online since: June 2010
• Authors: Yan Xia Cheng, Na Li
• Keywords: Grid, Grid Management, Grid Marketing, Management Model of Marketing

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