Research on the Model of Grid Marketing Management
The paper, referencing the idea of collaboration and share of Grid and Grid Management, aiming at the limitations of the traditional model of marketing, put forward the concept of Grid Marketing. Based on the analysis of characteristics of Grid Marketing, this article studies the design principles of the model of Grid Marketing Management, constructs the model of Grid Marketing Management, and designs the operation process of the management model.
Zhenyu Du and Bin Liu
Y. X. Cheng and N. Li, "Research on the Model of Grid Marketing Management", Applied Mechanics and Materials, Vols. 26-28, pp. 742-749, 2010