A Study of E-Book Industry’s Cooperation in Taiwan

Tsung Yu Hao; Li Yi Ma; Hsiang Jung Lee

doi:10.4028/www.scientific.net/AMM.262.223

Paper Titles

Advertising Efficacy Research on E-Paper Application for MRT Station Bulletin Board
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The Construction of a Knowledge Discovery Model on In-Depth Analysis and Reporting by Exploring Taiwan’s Examination Database
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A Consumers’ Preference Study on E-Book Reading
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Experimental Study of Digital Printing Methods for Producing Personalized Packaging
p.217

A Study of E-Book Industry’s Cooperation in Taiwan
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A Study of E-Book Readability
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A Study of Reading Fatigue
p.231

Realization of Digital Printing Workflow for Domestic Small and Medium-Sized Printing Enterprises
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The Research on EHD Micro-Jet Printing Technology under Pulse Voltage
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 262A Study of E-Book Industry’s Cooperation in Taiwan

A Study of E-Book Industry’s Cooperation in Taiwan

Abstract:

Purchasing the E-books from the on-line bookstore is the trend that Amazon created this business model successfully. Miniwatts Marketing Group (2010) pointed that the internet penetration rate in Taiwan has been reached 70%. Amazon and Barnes and Nobel both claimed the revenue of e-books exceeded the books in 2010. The compound annual growth rate is nearly 72% in year 2008–2013. Therefore, there is a great need to investigate the cross-industry of publisher industry, hardware industry, and internet service platforms to integrate the picture of E-book industry in Taiwan. The qualitative research method will be used to interview the managers in the related leading companies in order to understand the “how to do and what to do” between each other to promote the digital products. By gathering the information to gain the knowledge for the reference to the related industries to work closely to benefit each other and expand the business scope. It is absolutely helpful to create a comfortable reading environment to satisfy the readers’ various needs.

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Periodical:

Applied Mechanics and Materials (Volume 262)

Pages:

223-226

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.262.223

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Online since:

December 2012

Authors:

Tsung Yu Hao, Li Yi Ma, Hsiang Jung Lee

Keywords:

Cross-Industry Cooperation, Digital Publishing, E-Book

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