How Internet Channel Promotions Work Together Based on a Weakest Online Manufacturer? From the Dual Markets Capacity Optimization Perspective

Pei Qin Li

doi:10.4028/www.scientific.net/AMM.275-277.2689

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 275-277How Internet Channel Promotions Work Together...

How Internet Channel Promotions Work Together Based on a Weakest Online Manufacturer? From the Dual Markets Capacity Optimization Perspective

Abstract:

Channel promotion competitions have been common in the Internet market. The paper researches three supply chain partners’ dynamic games in dual markets to find out how Internet channel promotions affect them. Being a leader the first manufacturer’s role is complicated who is the weaker traditional retailer’s supplier, and it competes with the second weakest manufacturer in the internet contemporarily. Then it finds out their optimal decisions by model analysis. Especially it focuses on analyzing how the two Internet channel promotion forms affect three enterprises’ optimal revenues, etc. Besides, some managerial inspiration about capacity optimization could be find out.

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Periodical:

Applied Mechanics and Materials (Volumes 275-277)

Pages:

2689-2692

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.275-277.2689

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Online since:

January 2013

Authors:

Pei Qin Li

Keywords:

Brand Promotion, Capacity Optimization, Channel Promotion, Dual Markets, Internet Channel Promotions, Online Manufacturer

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References

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