The Building of Marketing Decision Support System Based on Data Warehouse

Zhi Gang Ji

doi:10.4028/www.scientific.net/AMM.29-32.2523

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 29-32The Building of Marketing Decision Support System...

The Building of Marketing Decision Support System Based on Data Warehouse

Abstract:

An outline of marketing decision supporting date warehouse system based on the existing databases is proposed. The application of data warehouse technique and multi-agent systems to modern marketing decision support system may assist supervisors of enterprise to make an analysis of strategic decision and to improve the competitive power of the enterprise. Finally, the developing tools and the implementation of the Web-enabled data warehouse were discussed.

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Applied Mechanics And Mechanical Engineering

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Periodical:

Applied Mechanics and Materials (Volumes 29-32)

Pages:

2523-2528

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.29-32.2523

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Online since:

August 2010

Authors:

Zhi Gang Ji

Keywords:

Data Warehouse (DW), Marketing Decision Support System, Multi-Agent System (MAS)

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References

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