Analysis on Green Hotel Marketing Management under the Background of Circular Economy

Xiang Ye Song

doi:10.4028/www.scientific.net/AMM.291-294.1478

Paper Titles

Study on the Status and Development Strategy of Low-Carbon Economy in the Northeast Old Industrial Base
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The Devolopment of Eco-Tourism with Convergence Theory
p.1461

The Institutional Guarantee of Eco-Tourism Resources Value Compensation Mechanism
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Dynamic Analysis on Carbon Footprint of Energy Utlization in Guangdong Province
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Analysis on Green Hotel Marketing Management under the Background of Circular Economy
p.1478

Analysis on the Effectiveness of Supportive Policies for Roof-PV-Scheme Dissemination in P.R. of China
p.1482

Ecological Civilization Construction of Eroded Red Soil Region of South China: A Case of Changting
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Analysis on China's Energy Low Carbonization under the Background of Industrialization
p.1492

Mode Research of the Coal Enterprise Low Carbon Management
p.1498

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 291-294Analysis on Green Hotel Marketing Management under...

Analysis on Green Hotel Marketing Management under the Background of Circular Economy

Abstract:

With the accelerating of development of the society, science and technology innovation, circulation, and green environment protection has become the tendency; green hotel has become the marketing objective for tourism industry. In adhere to the path of sustainable development, in the global green wave driven, creating hotel green marketing model is the way, which the hotel industry must implement. Therefore, taking green marketing model has become the most important thing to do, the hotel has to strengthen the green marketing management, cultivate people’s green consciousness and consumption spirit, so as to achieve the common development of enterprise and society.