Case Study on Business Model Innovation of Online Group-Buying Enterprise - Juhuasuan

Abstract:

Business model plays a crucial role in the process of development of online group-buying industry. In this paper, we choose Juhuasuan as research object and analyze its constitute factors and operation mechanism of business model using grounded theory and qualitative analysis software Nvivo 8 based on a database constructed with interviews , collected data. We find that: a)Compared to Osterwalder’s business model, online group-buying enterprise business model covers environment and social responsibility;b)Resources acquisition, value creation and cost-to-income constitute online group-buying enterprise business model;c) Resources acquisition and cost-to-income provide a bracket to online group-buying enterprise value creation and they construct operation mechanism of online group-buying enterprise together.

• Periodical: Applied Mechanics and Materials (Volumes 291-294)
• Pages: 2811-2816
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.291-294.2811
• Online since: February 2013
• Authors: Yong Quan Hu, Bing Wang
• Keywords: Business Model, Grounded Theory, Online Group-Buying, Operation Mechanism

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