Interaction Strategy of Oil and Non-Oil Business in Oil Sales Field

Abstract:

With oil sale industry becomes competitive fiercely, profit of Gas station oil product retail link tends to drop, while non oil business is in the vigorous development these years. In the gas station business, sales of refined oil and non-oil business can promote each other by ways of marketing strategy, which includes reasonable arrangement of categories of products and services, scientific and reasonable pricing strategy, the implementation of effective incentives, .these strategy can play a role of the leverage by which oil sales can promote non oil business, and Vice versa. Gas station non-oil business refers to the business outside of refined oil business, including convenience stores, restaurants, car wash, car, oil, auto sales, advertising agency, telephone, communication services, ATM machines, ticket sales, vending machines etc,Non-oil business development is extension of oil retail business development, is accompanied by the petroleum retail business development and derived products, can meet customer needs and improve business competitiveness on the basis of a plurality .

• Periodical: Applied Mechanics and Materials (Volumes 295-298)
• Pages: 3257-3260
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.295-298.3257
• Online since: February 2013
• Authors: Yi Wang, Hong Yan Xue, Yi Quan Su, Zhao Yang Yan
• Keywords: Gas Station Business, Non-Oil Business, Oil and Non-Oil Interaction

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