The Studying on Design Communication and Conveyance in Project Plan

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One of the most crucial factors in a design organization is the contact and communication that is to be maintained with its clients. Most often, design organizations are confronted with communication problems due to the attitudes and perceptions of their client’s design as well as their communication expectations. This study on “Design Communication and Conveyance in Project Plan” intends to underline the importance of a designer's role and working methods in the development of a design and will help improve design communication problems faced by design organizations. The study also throws light on the importance of the deep involvement of a client through frequent communication in the design process in order to maintain the essence of the project. When the goals set by the organization cannot be accomplished in the traditional way, the plans of the project play a considerable role. A business organization, in order to complete a particular project or job from various departments will require the professional and technical personnel involved in the plan to setup a temporary task group that is responsible for dealing with the plan or operation. In design practices, the communication between design managers and designers forms a cyclic phenomenon that is coined by the term CAFE which stands for "Comprehension", "Adaptation” and "Fit-IN" three-stage cycle in order to maintain an "equal" state. Design communication and conveyance are two essential factors when it comes to achieving design goals. The design of communication is affected by the four elements, namely, organization of architecture and design 3P (Project, Process and People). Being a key role in the design of communication, a key figure in the "contact window ", "sender" and "coordinator" is called "a design communication conveyance". In design communication and conveyance in project plan, this study will explore the concept, the difficulties, influencing factors, the types of categories and the framework. Keywords: design communication, project plan

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286-292

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February 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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