Applying the Web-Based 2-Dimenional Analytical System in Preferences and Price Acceptability of Target User Group

Abstract:

The construction of a web-based 2-dimenional analytical system is aimed at solving the problem designers have in product development procedure through web technique and quantitative methods. In traditional ways of image scale analysis, the product positions of competition products are often subjective and in most cases, no objective coordinate data are offered for the designers, making it difficult for the further product analysis. In this study, an objective and efficient 2-dimensional analytical system is offered for positions of major competition products, target user group preferences, and product price setting policy. At last, DSLR cameras were used as an example to illustrate the application of web-based analytical system. With the database obtained from the system in real time, statistical analyses can be conducted to enhance the efficiency in new product development and marketing.

• Periodical: Applied Mechanics and Materials (Volume 311)
• Pages: 310-315
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.311.310
• Online since: February 2013
• Authors: Jih Syongh Lin, Shih Yen Huang
• Keywords: Price Setting Analysis, Product Positioning, Target User Group Preference, Website Technique

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