The Integration of the AHP and Grey Theory for the Investment Risk in Franchisee

Tien Kuei Yu

doi:10.4028/www.scientific.net/AMM.320.762

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 320The Integration of the AHP and Grey Theory for the...

The Integration of the AHP and Grey Theory for the Investment Risk in Franchisee

Abstract:

The servicing industry is more prosperous than others recently, how to alternate a chain store corporation to invest or operate is an important subject today. For the risk reducible and adding more opportunities to profit, the investors should collect some information (such as competition, potential...) of the industry by some rules before to join them .Therefore, it is expected to use the method of the Grey Analytic Hierarchical Process to estimate the competition about the chain store corporation for supporting investors more opportunities to profit in this paper.

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Periodical:

Applied Mechanics and Materials (Volume 320)

Pages:

762-767

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.320.762

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Online since:

May 2013

Authors:

Tien Kuei Yu

Keywords:

Analysis Hierarchy Process (AHP), Franchise, Gray Theory

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References

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