Research on Market-Oriented Souvenirs Development Strategy

Lan Ding; Chao Jiang; Xiao Tong Zhao; Li Ling Chen

doi:10.4028/www.scientific.net/AMM.365-366.1255

Paper Titles

The Characteristics of Titanium Alloy Chip-Breaking by Orthogonal Cutting with a Surface-Textured Cutting Tool
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Interpretations to the Esthetics of Exposed Symbol in Product Design
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A Method of Cultural Creative Product Design Based on Reverse Engineering
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Product Innovation Design Method Based on Pan-Ethnic Group Design Gene
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Research on Market-Oriented Souvenirs Development Strategy
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Design Planning and Top-Layer Design of Products
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Harmonious Design Method of Product and its Applications
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Research on Tourist Souvenirs Design Method Based on Gene Engineering
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Research on the Selection Method of Tourism Cultural Souvenir Products Types Based on Multiply Drive Factors
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 365-366Research on Market-Oriented Souvenirs Development...

Research on Market-Oriented Souvenirs Development Strategy

Abstract:

Travel souvenir industry is driven by the rapid development of the tourism industry. In the product development process, researching and developing (R&D) strategy needs to be studied in order to obtain the corresponding policy of market positioning, research and development cycle and the development number. According to the survey data, scientific and rational calculations are carried out to maximize the ratio of benefits and costs, the allocation of resources are improve effectively, and market demands and customer needs can be satisfied in a better way.

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Periodical:

Applied Mechanics and Materials (Volumes 365-366)

Pages:

1255-1258

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.365-366.1255

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Online since:

August 2013

Authors:

Lan Ding, Chao Jiang, Xiao Tong Zhao, Li Ling Chen

Keywords:

Caid, Cycle, Number, R&D Strategy, Tourist Souvenirs

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