Impact of Indirect Network Effect between Two Sides on the Diffusion and Pricing of Platform

Chuan Zhang; Wei Da He

doi:10.4028/www.scientific.net/AMM.380-384.4448

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 380-384Impact of Indirect Network Effect between Two...

Impact of Indirect Network Effect between Two Sides on the Diffusion and Pricing of Platform

Abstract:

Platforms diffusion is sophisticated because of indirect network effect between two sides; there will be a peak or several peaks of diffusion rate. Platforms diffusion can be divided to two stages: the stage before its take-off of potential market size and the stage after its take-off of potential market size. At the stage before its take-off of potential market size, platforms diffusion on one side has restriction in its diffusion on the other side. At the stage after its take-off of potential market size, platforms diffusion on one side accelerates its diffusion on the other side.

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Periodical:

Applied Mechanics and Materials (Volumes 380-384)

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4448-4451

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https://doi.org/10.4028/www.scientific.net/AMM.380-384.4448

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Online since:

August 2013

Authors:

Chuan Zhang, Wei Da He

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Diffusion, Indirect Network Effect between Two Sides, Platform, Pricing

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