Research on the Influence Mechanism of Disruptive Innovation on the Consumer Prices

Abstract:

Consumer prices are strongly affected by consumer awareness, and the companies often retard the downtrend of consumer prices, caused by the improvement of consumer awareness, through technological innovation. Analyze the influence mechanism of sustaining innovation and disruptive innovation on the formation and evolution of consumer prices, from the perspective of technological innovation, and then compare the two different methods. Demonstrate the role of disruptive innovation to sustaining innovation on the consumer prices. In order to offer support for the enterprises with their consumer prices strategy’s generating and innovative models‘ choosing.

• Periodical: Applied Mechanics and Materials (Volumes 409-410)
• Pages: 1583-1586
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.409-410.1583
• Online since: September 2013
• Authors: Qiang Yang, Cai Yan Liu
• Keywords: Consumer Prices, Disruptive Innovation, Sustaining Innovation

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