Study on Semantic Structure of Public Service Facilities Based on Internet Advertising of Residential Quarters in China: A Case Study of HEFEI

Abstract:

By using semantic ontology method, researchers classified and studied public service facility elements from 454 estates internet AD slogan and found that new flats with public service facilities description represent 82.57% of all the estates. By words number analysis, researchers found that commercial, education and cultural & sports are of great importance. Further analyzing the location of those estates tells us most of the newly developed estates are concentrate inside the citys 2nd Ring Road and near the 1st Ring Road area. This is because Hefei only embraces a single prosperous downtown while lacks other assistant ones.

• Periodical: Applied Mechanics and Materials (Volumes 409-410)
• Pages: 966-970
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.409-410.966
• Online since: September 2013
• Authors: Bin Bin Hou, Zao Li, Jian Shao
• Keywords: Internet Advertising, Ontology, Public Service Facilities, Semantic Structure

References

[1] Zao Li, Zhiyan Liu, Jian Shao. Urban Problems, 2012, No. 11, 10-14 (In Chinese).

[2] Jian Shao, Zao Li, Zhiyan Liu, Dongqing Yan, Yang Chen. The Commercial Service Facilities based on Internet Advertising of Residential Quarters in China. AURG, 2012. 03, 125-136.